Wellness is Not the Opposite of Illness
I’ve been thinking about wellness lately. No surprise, really, as we’re in the middle of a three month webinar series all about wellness. I’ve been thinking about the ways the healthcare industry...
View ArticleCommunications as a Strategic Differentiator for Your Health System
We’ve been talking a lot about changes on the horizon – the role of wellness, the relationship between the cost and quality of healthcare, and the business opportunities available to organizations that...
View ArticleA New Approach to Patient Motivation
Friday’s keynote by Daniel Pink took a scientific look at what motivates people to really perform. After Thursday’s session on inspiration I was looking for a new perspective and was not disappointed....
View ArticleHow Can I Use the Web to Improve the Health of My Community?
Find out the answer to this very question in Ben Dillon’s article in the July 2011 issue of eHealthcare Strategy & Trends. Due to health reform, hospitals are increasingly focused on wellness and...
View ArticleBest of the Best 2011
Month after month, Geonetric shares expertise in eHealth hot topics through free educational webinars, the Revolution Report eNewsletter and on Twitter. As 2011 comes to a close, we were curious to see...
View ArticlePut Your Best Foot Forward
It’s hard for health systems to find blue oceans. I’m referring to blue ocean business strategies – where your organization differentiates itself so well that competition is irrelevant. Healthcare...
View ArticleThe Majority of Consumers Don’t Need a Hospital
Here at Geonetric we’re big fans of Chris Bevolo’s book Joe Public Doesn’t Care About Your Hospital. So I was excited when Ben reached out to Chris in his article Embracing Wellness Online featured in...
View ArticleSHSMD Connects Us Together in a Time of Great Change
Another SHSMD Annual Conference has come and gone. The theme this year, “Connections 2012,” was appropriate, as we attempt as an industry to tie our rafts together to better weather the storm on the...
View ArticleWhat Health Reform Means for the Healthcare Web
We’ve written quite a lot about health reform in its various forms including Meaningful Use, ACOs, ACA, and medical home. But a question that I received this week made me realize that I’ve never...
View ArticleAre You Tracking Your Health?
According to a new report from the Pew Internet & American Life Project, nearly seven in 10 Americans track a health indicator, such as weight or blood pressure. As we look to the health system of...
View ArticleeHealth Symposium 2013: Creating, Innovating, Pushing Boundaries
Last week we held our 8th annual eHealth Symposium. Clients from all over the country came to Iowa to work together on pushing the boundaries of healthcare marketing. With a jam-packed agenda of topics...
View ArticleThomas Goetz Tells a Healthy Story
During a general session at the Healthcare Marketing Strategies National Summit this week, Thomas Goetz told a great story about engaging health consumers. It’s the story of Jean Nidetch, a 1960’s...
View ArticleHow Does Your Website Stack Up?
Is your hospital website ahead of your peers or are you falling behind? Are you understaffed and underbudgeted? Are your competitors push into digital marketing leaving you in the dust? The one...
View ArticleSharing Healthcare Quality Reports Online
Does your organization have great quality data but no way to share it? Are you required by law to report quality information? Is your organization looking for ways to become transparent to your...
View ArticleLive Longer, Better
I’ve been a Dan Buettner fan for several years now. The “Blue Zones” author has started a movement to make us healthier, not one at a time, but by creating communities which make us healthier. In fact,...
View ArticleHow Online Voice of the Customer (VoC) Panels are Improving the Consumer...
Using online Voice of the Customer (VoC) panels help improve consumer satisfaction by fostering collaboration with a customer through online surveys and communities to uncover sentiment, satisfaction...
View ArticleThe 2013 SHSMD Annual Conference in One Word
Having spent my week at SHSMD schmoozing with the biggest gathering of healthcare strategy, planning, communications, marketing and PR professionals that the Society has ever had, the current state of...
View ArticleKeeping Online Forms Simple
Who actually likes to fill out a form? What if that form is five to eight pages long? Would you finish it? Probably not. Online forms are created to gather information from a site visitor. It can be...
View ArticleGeonetric’s Top Five Webinars, Blog Posts, and Tweets of 2013
Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends....
View ArticleHow Can Hospitals Ensure Online Consumers Find Accurate Provider Profiles?
47% of the people who looked up a physician online felt differently about that doctor after viewing their profile, according to HealthWorks Collective. Having accurate and robust physician profiles has...
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